What I Strive For
The best writing flows like water. As natural as rain or the sweep of a river, with a rhythm all its own. Like the sun, it shines brightly, standing out against a clear sky.
Inspired by the needs of the moment, it is simple to understand. Makes a strong point with no more words than needed, and moves on to the next. Evokes an emotion. Tells a story. Leaves the reader wanting more. Makes them think or moves them to act.
Then, message delivered or story told, such writing reaches a graceful conclusion when done.
Just like so.next page: Portfolio →
This section will show PDF samples of writing I’ve done for advertising agencies and design studios, plus other projects done either on a volunteer basis or as personal undertakings.
In the meantime, you can get a feel for my approach to advertising copy by looking at:
- Leeward Productions, my custom car tags site, for which I wrote the marketing copy and all other content.
- My blog posts, which give a good sense of my natural writing style.