Email gone rogue
There’s no doubt that email is very functional in today’s world of e-commerce. Like others with businesses to run, I rely on it heavily. Even though many of us now use texting and other forms of direct or private messaging or chat for many communications, email is still the lingua franca — the all-inclusive, lowest common denominator of electronic communications for conducting official business. The rumors of its death have been greatly exaggerated.
But that said, for me the number of unsolicited, unwanted email intrusions from non-work-related companies I’ve made purchases from at some point or other over the years has recently reached epidemic proportions. Several months ago it had gotten to the point where almost every day I was besieged with “news” or “special deals” or solicitations that I never signed up for from these companies. Legal companies, I should add, but nonetheless behaving badly.
Since I work in a deadline-oriented field where prompt responses are expected, by necessity I’ve set up my computer to notify me whenever a new email arrives that I need to know about. These alerts go beyond incoming business email from customers, and also include that from personal friends, billing notices, etc.
(I should note that these alerts only apply to a fraction of the email I receive, much of which consists of other types of email, such as recurring newsletters, notifications of website security scans and successful online backups of computer data, or discussion-forum emails. For these, I’ve set up rules to automatically filter or archive them sight unseen into separate mailboxes for later scanning or reference, should that become necessary.)
Over time, the number of unsolicited emails had become an ongoing burden that I increasingly came to resent, because of the Chinese-water-torture-like drip, drip, drip of unwanted interruptions that, cumulatively, were stealing my time — and therefore life — away from me on the installment plan.