Things are going well with the website conversion, all things considered, with about five weeks of spare time now into it. I really enjoy the process of envisioning a new direction for any endeavor, whether something ongoing or a fresh start, especially the brainstorming side of things.
It’s a fragile endeavor, though, the ideas coming and going swiftly: for visuals, headlines, layouts. One must be on continual standby to note things down immediately, lest they disappear as evanescently as they flicker before the mind’s eye, trying to catch the proverbial lightning in a bottle. With pen and paper or a computing device at the ready, for a time prisoner of the muse or mistress. Pledged to do her bidding so as not to be cast out before you have obtained both satisfaction and release from your desire.
For me this stage tends to go by relatively quickly. Ideas typically come in a multitude of rapid staccato bursts — an experience of one “high” after another. While there can also be some cognitive dissonance as sometimes-contradictory ideas spew out like fireworks, it’s all part of the process.
As someone who enjoys learning new things and having my head turned upside down occasionally while simmering and percolating through to a new view, cognitive dissonance is to be welcomed because it means things are in flux. And flux, a boiling over of ideas, often chaotic, is a key aspect of the creative process. Eventually, as things evolve, the contradictions resolve themselves, and any ill-fitting pieces puzzled over begin falling into place. A direction progressively becomes clear, but as it does comes the challenge, the hard part: all the detail work required to implement the vision.
